Definition:
Also called the Accessible India Campaign, it is a nationwide initiative launched in 2015 to achieve universal accessibility for persons with disabilities in the built environment, transportation systems, and information & communication ecosystems.

UPSC Prelims Pointers:
Launched by the Department of Empowerment of Persons with Disabilities under the Ministry of Social Justice and Empowerment; covers accessible public buildings, transport, and websites/apps; aligns with rights-based disability inclusion.

Time Period:
Launched in December 2015 in line with the shift from welfare approach to rights-based inclusion.

Related Schemes / Reports / Committees:
Rights of Persons with Disabilities Act, 2016; Accessible infrastructure standards; UN Convention on the Rights of Persons with Disabilities (UNCRPD).

One-line Trap Point:
It is an accessibility campaign, not merely a welfare subsidy programme.

Possible PYQ-style MCQ Angle:
Launch year, nodal ministry/department, and whether it covers only buildings or also transport and ICT.